Ambrosoli’s first sweet was born around the year 1930.

Having transformed his passion for bees and honey in a viable and successful business, Giovanni Battista Ambrosoli was looking for a way to make his product always readily available. So why not put it into a sweet?

Ambrosoli’s first honey sweet was manufactured following thorough studies and research carried out with the aid of confectionary producers inItalyand abroad. As soon as the product was ready it was promoted through a new medium at the time, the radio.

The product’s quality and the promotional activity that accompanied its launch made it an instant success.